Saturday, July 9, 2011

Google+ Aims to Change the Social Network Landscape


Google+ Announces Business Profiles to Come Later this Year

Many of you have already heard about the hyperbole surrounding Google+ and the elite "chosen" who received invites to join the beta.  Having read a recent article on what innovations Google has brought to the game with Google+, I was very pleased to hear that Google will have business profiles play such an important role in the companies continued push into the social network landscape later this year.  Also, Google has not fallen short on bringing new innovations to the social networking arena with strong new features such as: easy grouping of contacts & video conferencing.

What to Look for with Google+ for Business

Googles' empire is built on the foundation of their search platform and integrating this value added service into Google+ is a no brainier.  Google recently had live feeds from twitter included in its real time search which offered businesses the opportunity to post content online instantly through twitter.  The possibility of getting real time content online into google search is very compelling to any small business and is definitely something to look forward to with Google+.

Google has the real opportunity to make rich content driven business pages a possibility when they roll out Google+ for business later this year.  We all have seen the Facebook business pages now for businesses and a glaring need for allowing more rich content could drive Google to offer more options with Google+.

Another way Google could leverage the new Google+ social network would be to allow Google Places to tie into Google+ Business Pages.   So, when a customer looks for small business in their area, they could find your business on Google Places.  Then, by allowing Google+ to tie into Google Places your new potential customer could ask you a question about your business instantly connecting you in real time--now that is what I call innovation! 

Google has proven to be the industry leader for small business and the addition of Google+ for business is going to change the social network landscape forever.  Good times are on the horizon.

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