Saturday, April 16, 2011

Google Leads the World of Small Business Software

My brother has been a computer programmer for the past 13 years and we often debate who the "BEST" software company is.  Microsoft had been the clear leader in our debate up until about 4 years ago when the Android operating system was brought to the mainstream of the then budding smart phone industry.  Since the 2007 open source agreement for Android, Google has seen its Android platform dominate in gaining market share and challenge the mighty Apple for supremacy.

So what does all this mean for the small business owner?

The wealth of software Google has for small business is incredible and something the small business owner should not live without
  • Gmail - has proven to be invaluable in my business keeping my business/personal contacts and calendar synced to my smart phone and business PC seamlessly.  Google has made Gmail completely user friendly and blown the doors wide off the competition. 
  • Google Maps - a must have for the small business owner in helping to find local businesses.  The navigation feature in Google Maps is such a great feature and has saved my business time and money over and over with the convince of having the software right on my smart phone.
  • Google Voice - how many of us have wished for one phone number that we could immediately port to any service provider?  Enter Google Voice.  Not only does Google Voice forward all calls to any phone number that you tell it to, but it transcribes voice mails directly to text as well.  Talk about bang for your buck!
  • Blogger - create your own Blog with Google Blogger.  Custom templates, easy set up and tracking again provide a great resource for small business.
Google offers many other applications to help with productivity and advertising which all work together to create the complete package for the small business owner.  The best part about most of Googles' software is the price...FREE.  Many analysts believe Googles' market capitalization of stock is super inflated, but with the kind of value their services bring, I can't help to think that it just might be justified.

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